Pharma Disease Strategy

A leading pharmaceutical company asked BCG to help develop a comprehensive strategy to become the leader in the treatment of a complex disease.  This disease is particularly challenging, characterized by significant unmet patient need and a highly uncertain, complex scientific landscape.

Despite a tremendous volume of research, there is no consensus on the cause of the disease and no drugs in the market to treat it.  BCG teamed with leaders from across our client’s R&D and commercial functions to develop a comprehensive strategy to succeed in the immediate term and to capitalize on opportunities from emerging science in the long term.

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